---
title: Welcome to Barry Halpenny, our new Business Development Director - Otto International - Otto International
description: Barry Halpenny joins us in our Hong Kong office as our new Business Development Director.
image: https://ottoint.com/hubfs/Imported_Blog_Media/welcome-barry-1.png
---
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# Welcome to Barry Halpenny, our new Business Development Director - Otto International
January 9, 2024
Barry Halpenny joins us in our Hong Kong office as our new of Business Development Director.
Barry will play a crucial role in shaping Oi’s future by propelling our Business Development vision and strategy. His responsibilities will include driving the growth and expansion of our portfolio and service offering through various strategic business endeavours, as well as forming relationships with potential business partners.
Barry has extensive experience in sales, retail key accounts and distribution development. He joins us from Pentland Brands, whose portfolio includes such brands as Speedo, ellesse, Canterbury, Mitre, Berghaus, Endura, and KangaROOS. Most recently, as their Strategic and Commercial Projects Director for Asia Pacific, Barry led licensee and distributor acquisitions and strategic planning for the region.
In his previous position as Asia Commercial Director, Barry led all commercial brand and product activity in the region, led the set up of Pentland’s China subsidiary and managed distributors across APAC. He oversaw the customer and consumer growth strategies for the entire Pentland portfolio.
Our CEO Heidi Stevens says the following about Barry joining the team:
“*We are excited to have Barry join our organisation and see him bring his energy and passion in delivering results. With his invaluable experience in business development, commercial strategy, and mergers and acquisitions, he will bring a fresh entrepreneurial perspective to our Leadership team. We are looking forward to Barry’s support in spearheading our initiatives… Welcome to Otto International!*”
We wish Barry success in this new role.
---
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