---
title: Our Rebranding - Otto International - Otto International
description: We are delighted to announce the rebranding to Otto International.
image: https://ottoint.com/hubfs/Imported_Blog_Media/Mask_Group_1_A0_Group_5_pattern-1.png
---
[Skip to content](https://ottoint.com/news/our-rebranding-1264#main-content)
[.png)](https://ottoint.com)
- Your Solutions
- [Our Competence](https://ottoint.com/our-competence)
- [What We Offer](https://ottoint.com/what-we-offer)
- [For Suppliers](https://ottoint.com/for-suppliers)
- About Us
- [Who We Are](https://ottoint.com/who-we-are)
- [Our Responsibility](https://ottoint.com/our-responsibility)
- [Our News](https://ottoint.com/news)
- [Careers](https://ottoint.wd116.myworkdayjobs.com/careers)
- [Contact Us](https://ottoint.com/contact-us)
# Our Rebranding - Otto International
October 2, 2019
Over the last 53 years, we have evolved and grown as a business. With more offices than ever before, an increasingly diverse and talented workforce, and an expansion into a customer-centric organisation; it’s time to embark on the journey of defining who we are.
We are delighted to announce our re-branding to Otto International. From now until the end of February, we will be going through a transition period as we prepare for our official launch on 1 March 2020. During this transition period, our two names and logos (Hermes-OTTO International and Otto International) will co-exist.
### Why have we made this change?
We want to go back to our roots, focusing on our strong reputation in the sourcing industry and to align our brand with [our vision and strategy](https://ottoint.com/index.html): To be your #1 for sustainable sourcing, delivering tailor-made product & service solutions.
Our new identity will not change our values. Our customers remain central to everything we do, and we will continue to foster strong partnerships and strive for operational excellence. For this reason, we would like to share more information with you about what you can expect to see throughout our rebranding.
### What can you expect to see?
We will be changing our corporate look and feel, as well as updating our logo. This includes our social media ([LinkedIn](http://linkedin.com/company/ottoint) and [Youtube](https://www.youtube.com/user/hermesottoint)), website and applications. Part of this includes our new brand colours: grey with a pink accent colour.
Additionally, on 9 December 2019, our e-mail domains will be updated to @ottoint.com. This will occur automatically and more information to this change will be provided to you, closer to the date. Stay tuned!
## Like Our Story?
Subscribe to our newsletter and receive our latest news!
[Subscribe](https://ottoint.com/subscribe)
Otto International is a one-stop-shop for first-class sourcing services, with over 50 years of experience in the world's major production markets. We create tailor-made solutions for our customers that support our partners and protect our planet.
#### USEFUL LINKS
- [Our Competence](https://ottoint.com/our-competence)
- [Who We Are](https://ottoint.com/who-we-are)
- [Careers](https://ottoint.wd116.myworkdayjobs.com/careers)
- [Whistleblower Portal](https://ottoint.com/whistleblower-portal)
#### AFFILIATES & JVs
- [Astra](https://astra-scs.com)
- [featuring](https://featuring.com)
- [Otto Group](https://ottogroup.com)
#### LEGAL
- [Standard Conditions of Purchase](https://ottoint.com/standard-conditions-of-purchase)
- [Data Protection](https://ottoint.com/data-protection)
- [Security Advice](https://ottoint.com/security-advice)
- [Privacy Policy](https://ottoint.com/privacy-policy)
- [Terms and Conditions](https://ottoint.com/terms-and-conditions)
#### QUESTIONS?
[GET IN TOUCH](https://ottoint.com/contact-us)
#### STAY CONNECTED
© 2026 Otto International (Hong Kong) Ltd. ALL RIGHTS RESERVED.
```json
{
"@context" : "https://schema.org",
"@type" : "BlogPosting",
"author" : {
"@type" : "Person",
"name" : "Johnny Chan",
"url" : "https://ottoint.com/news/author/johnny-chan"
},
"dateModified" : "2026-08-27T18:08:21.375Z",
"datePublished" : "2019-10-01T16:00:00.000Z",
"headline" : "Our Rebranding - Otto International",
"image" : [ "https://ottoint.com/hubfs/Imported_Blog_Media/Mask_Group_1_A0_Group_5_pattern-1.png" ],
"mainEntityOfPage" : {
"@id" : "https://ottoint.com/news/our-rebranding-1264",
"@type" : "WebPage"
},
"publisher" : {
"@type" : "Organization",
"logo" : {
"@type" : "ImageObject"
}
}
}
```
```json
{
"@context": "https://schema.org",
"@type": "NewsArticle",
"mainEntityOfPage": {
"@type": "WebPage",
"@id": "https://ottoint.com/news/our-rebranding-1264"
},
"headline": "Our Rebranding - Otto International",
"description": "We are delighted to announce the rebranding to Otto International.",
"image": [ "https://244518586.fs1.hubspotusercontent-na2.net/hubfs/244518586/Imported_Blog_Media/Mask_Group_1_A0_Group_5_pattern-1.png" ],
"datePublished": "Oct 2, 2019, 12:00:00 AM",
"dateModified": "1787854101381",
"author": {
"@type": "Person",
"name": "Johnny Chan"
},
"publisher": {
"@type": "Organization",
"name": "Otto International",
}
}
```